The Medium Is the Message Media Hot and Cold - 970 Words

Running Head: THE MEDIUM IS THE MESSAGE MEDIA HOT AND COLD The Medium Is the Message Media Hot and Cold Name: Course: Instructor: Date: Introduction According to Mcluhan (2002), the media is a very significant channel of transmission of cultural values from one group to another or across generations. With the introduction of the television in the year 1948 in America, radio became less popular since the new media seemed involving and enticing than the former. It has been revealed that, the media itself is a critical means for transmitting lifestyles in integrative manner. Comprising of almost everything including clothing styles, televisions and information systems, and automobiles among other, the media palsy†¦show more content†¦As a result of the high demand for televisions due to their sophisticated nature and rich in providing information in various ways, their impact on human lifestyles was far much higher than as it was with radio. Spigel (1995) considers the tendency of televisions to change behavior automatically without being noticed places it on the category of a hot media, since it involves a lot of body movements and commitments of various senses. Particularly, Mcluhan (2002) brings into focus the impact of the digital world on cultural integrations. With the transmission of visual messages reinforced with words and sounds, the television and other digital objects saw ‘an integral’ man in the 20th century facilitating co-existence. Considering the diverse cultural groups of the world, the current world gas been brought closer into common lifestyles by the digital media. As reported by Thompson (2003), the television has provided enough room for solving the diverse world problems. Having much impact on the social life led by individuals, the digital world has proved to be a very powerful agent of change and integration of the world’s diverse cultures. Conclusion As it has been revealed, the media is a very powerful agent of changes in the society, though this happens undetected. The introduction the digital media,Show MoreRelatedMarshall Mcluhan s Theory Of Hot And Cold902 Words   |  4 PagesMcLuhan’s theory of â€Å"hot† vs. â€Å"cool† classified media into two groups and took into consideration extensive understandings of how the media interacts with audience and catoragized them based of an extensive list. Although McLuhan gives an excellent theory of hot vs cold media, time has shown how a hot media has the power of transforming into a cold media and vise verse. 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